Evaluation

My media product uses develops and challenge the forms and conventions of real media products to some extent. I did this by concentrating on the detail of other indie/rock music magazines such as NME and Kerrang and incorporating some of there ideas into my product.
I challenged the forms and conventions by representing the youth culture in positive and inspirational method; this is shown in the double page interview exploring a 17 year old ambitions and talent. Although I also used unconventional methods such using black and red as a theme colour, slogans and contents being located at the left-hand side of the page.
I used these methods to present the genre of the magazine to attract my target audience because if I challenged the forms and conventions to a large extent it would loose the objective of the product.

My product varies in representing a wider range of social groups rather than focusing on one genre of music. I purposely chose indie/rock as it contrasts from mellow indie style music to alternative and rock music. I didn’t want to attract an individual social group whom would only be interested in one style of music because in a marketing business this would restrict the target audience.
The social group is shown through the colours and editing through out the product which would meet there expectations of a music magazine.

There’s a wide range of stores which would distribute my media product such as supermarkets, record stores and newsagents. For example in a record store a customer could be purchasing a different media product and will then notice my product in the same section which would catch there attention.Supermarkets would distribute my product as they aim to please all costumers with there items, my media product would achieve this in an entertainment section.

When producing my media product my first aim was to indentify the target audience, as the genre of my product was indie/rock music. I then estimated the audience to be from 13 to early 20 year olds as shown in a questionnaire I carried out, the majority of the audience which purchased music magazine ranged from teenagers to early adulthood.
As I was carrying out my media product I also took into account making it attractive to both male and females by using bold colours such as red and black as well as incorporating minimal amount of both male and female images. The bands advertised in my product were also nominated by both males and females to feature in my product which shows that although the majority where male they are enjoyed by both sexes.

I addressed my audience my by blogging my work on BlogSpot, this allowed the public to access my progression and also leave comments if they wished to.
My aim in attracting my audience was to create a product in which would provide a wide range of people a place in which they can discover or evoke music.
I also questioned audiences within my target audience such as Dale Stewart commented that the colour scheme works well throughout the magazine. There was a debate with the image which could be used for the front cover; the majority of the audience chose the current image because the colours blended well with the rest of the magazine and the camera shot of him playing represented a music magazine.
In the contents page Ervina Demaj complimented the location and illustrations of the contents on the left-hand side of the page.
Joe Taphouse along with Sam Watson also liked the edited image of Jack Shepherd on the right-hand side of the page which also contrasted with the other colours in the page. Some audiences also found the article intriguing although they knew Jack the story he decided to tell caught there attention.

I have gained a lot of knowledge about technologies such as Adobe Photoshop which I used for my product. At the beginning of the course was inexperienced with using Photoshop, I had only the basic knowledge of how to paste and move images to the correct places.
For example in my preliminary task in which I had to create a school newsletter, as I hadn’t used Photoshop I decided to go for simplistic approach. The images used were not edited to create a more unique cover; the colours used were based on the school (black and red) although they would’ve looked better if it was integrated through the images or constructed to make it more eye catching.
Although the images which I collected represented the sixth form in a positive and sophisticated way because I experimented with using different angles. I carried this through to my final product which I used through out the magazine.
The easiest part of constructing a newsletter was collecting the images, although the difficult element was remembering the different stages which had to be taken before getting the image in Photoshop and moving the image.

Overall I learnt that technologies are a very important aspect in constructing any media product and as they develop through time an example of the evolution is Apple which distributes different products such as the I-pod and I-touch phone in which the music can only be obtained through I-tunes.

In progression from my preliminary task I believe that I have advanced gradually as shown in first two attempts of constructing a magazine to my final product.
Through this I learnt that the main aspects that I had to keep in mind was how the images, colours and editing represented my audience and genre. I also kept in mind the audiences expectations.
I decided to record the stages of my first attempt of a music magazine to compare and contrast the development to my final product.
The Prospect news looks more sophistacated and organised compared to the first draft of my Delirium magazine.
The images used in the magazine work well although it lacks editing and organisation the use of different fonts works well.






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